With Altru, Marie Selby Botanical Gardens is able to collect data that provides a more holistic constituent record.
The Gardens is now able to provide better customer service demonstrating to its constituents the Gardens’ commitment to an efficient and positive experience, which is essential to membership renewal, attendance, and ultimately, revenue.
Because Altru is an integrated, connected system that is revenue-aware, the Gardens is able to gather better and more useable data. This ability has led the organization to establish a strategy to increase member- ship renewal for first time members, while providing the finance department accurate and timely reporting.
Finally, the organization has been able to save time by increasing process efficiency across departments. With the aid of Altru, Selby Gardens has eliminated key gaps in service that emerged from a series of disparate processes that required synchronization.