The NEW Zoo had multiple software applications that kept data in silos and inhibited the zoo from gathering a complete view of its constituents.
The zoo will also be adding two new parks to its operations and wanted a way to be able to incorporate the new functions and programs into the Zoo’s system.
The NEW Zoo is only one of seven zoos in the country that is self-supported. It does not receive any tax support and has to be as efficient as possible in order to sustain its operations.
The NEW Zoo has tripled in size and needed a single system that would grow with the organization, enable the zoo to be more efficient, and provide more value to its visitors and staff.
The NEW Zoo selected Altru by Blackbaud. Altru provides a complete 360 degree view of the organization, data, and its constituents.
Altru provides unified functionality for memberships, fundraising, ticketing, marketing, merchandising, programs, events, and more.
With Altru, the NEW Zoo will be able to gather insight throughout the day to enable the zoo to make a deeper impact with its constituents, become more efficient, and provide better customer service.
The data available using Altru will allow the zoo to make more educated decisions because they have a full view of their organization.
The 360 degree view delivered by Altru will enable the Zoo to provide a more personal experience to its constituents.
The ability to do this begins with understanding their visitors. Altru will give the zoo the data it needs to understand its visitors, members and their behaviors.