Altru has helped the organization reduce the duplication of work, specifically data entry that was previously required with multiple databases. Data will be cleaner, more up-to-date and more useable. It also gives staff more time to focus on more strategic tasks than entering address updates.
“One of the greatest values offered by Altru is the potential to provide good customer service. We are able to gain a much better picture of how our constituents interact with the museum and then we are able to better serve their interests and capitalize on that to raise more money,” mentioned Will Cary, director of membership for the Museum. “Being able to see the general visitorship, how they interact, and how we can use that in the development office is one of the biggest benefits for me. Altru is a great merging of front-house data and back-house data.”
For Elizabeth Jones, director of visitor experience, the ability to track how visitors move through the building, doing it in one system, and getting the information live is an opportunity they just couldn’t pass up. “For an organization of our size, Altru presents so much opportunity. With one system we can really figure out the prospect and begin to cultivate and develop our visitorship, better gather constituent information, label their engagement, and capitalize on this information.” Jones added that with one system, there is little room for error. Data is entered and stored by the same standards and can be pulled into one report that has the most accurate and complete data. This is simply not possible with multiple databases.
Another benefit of Altru that Jones enjoys is that it is a live system. She is able to monitor things as they happen throughout the day. She doesn’t have to wait for data syncs overnight, the data is cleaner, and she can fix things or address issues as they happen. And because Altru is web-based, she can do it on the road or working from home.
The Portland Museum of Art looks forward to using Altru for all its capabilities. Eventually, the museum will have a master calendar that can be used across departments to better utilize events, exhibitions, and fundraisers. Instead of these departments working in silos and communicating with constituents independently, the Museum will be able to schedule events, exhibitions, and fundraisers more strategically and deliver more streamlined communications to its constituents regarding these opportunities. For Cary, it is just another way to enhance the customer experience and develop a deeper relationship with constituents based on knowing who they are and what interests them. The Museum will also use Altru to manage its store, facility use, and special events.