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Pacific Legal Foundation

Pacific Legal Foundation Increases Website Visits 66 Percent with Blackbaud® NetCommunity™ Hosted by Blackbaud OnDemand

Pacific Legal Foundation is the oldest and most successful public interest legal organization that fights for limited government, property rights, individual rights, and a balanced approach to environmental protection. Pacific Legal Foundation is devoted to a vision of individual freedom, responsible government, and color-blind justice. PLF's litigation focuses on three major projects: to defend the fundamental human right of private property, to promote sensible environmental policies that respect individual freedom and put people first, and to create a nation in which people are judged by the content of their character.

Challenge

  • Pacific Legal Foundation wanted a website that would reinforce and strengthen their efforts of achieving their mission. In order to accomplish that, the Foundation wanted to ensure their website was user-friendly and engaging.
  • The Foundation had been using a third-party vendor to help them manage their website. They discovered that making simple updates and improvements to usability were painstaking and unsuccessful.
  • With limited IT staff, the Foundation needed a solution that would not require the use of internal staff for maintenance and product support.

Solution

  • After working with multiple vendors and sacrificing both time and money with lackluster results, staff members at Pacific Legal Foundation decided to empower themselves to create the website the organization needed.
  • The Foundation selected Blackbaud® NetCommunity™ and Blackbaud OnDemand hosting services because they were the only solutions that could provide the functionality the Foundation needed. In addition, the Foundation placed high priority on finding a solution that would integrate with their database: The Raiser’s Edge®.
  • With Blackbaud OnDemand, staff members at the Foundation do not have the burden of maintaining software, managing updates, or managing a contractor for the software.
  • Additionally, Foundation staff members do not have to touch confidential donor data, making auditors happy and saving staff time managing a manual process burdened by multiple restrictions and limitations.

Results

  • Since implementing their Blackbaud solutions, the Foundation has had more than 40,000 website hits — a 66 percent increase from the previous year.
  • Subscriptions to the organization’s enewsletter, The Century, have increased 125 percent.
  • Subscriptions to the organization’s Coastal Guardian electronic newsletter have doubled.
  • Since implementing Blackbaud NetCommunity, online contributions to the Foundation have increased 31 percent and the total amount given has increased 27 percent.
 
 

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