In 2001, KRWG FM selected eTapestry for their database and emailing solution.
eTapestry allows the station to systematize fundraising, track donations, and manage donors and prospects. The system is also able to grow along with the station.
eTapestry also assisted in providing significant data quality control and reporting for the station's 6,900+ constituent records.
KRWG FM staff can now easily create mass emails based on constituents' relationship with the station, by postal codes, top donors, and dollar ranges.