John Paul II High School in Plano, Texas, opened its doors in 2005 with a student enrollment of 303 students. Today, the school has 644 students with a capacity to serve 1,200 students in grades 9-12. As a new, private school in a well-regarded public school district during a tumultuous economic time, the competition for students can be fierce. In order to grow the student body, become the technology-focused school that will effectively prepare students for the future, and market to prospective students, parents, and donors, the school needed a robust product line that would effectively service its entire constituent base. The school needed solutions to address the needs of its students, parents, faculty, alumni, and donors.