Staff recently completed a successful online fundraising campaign, raising $30,000 in just one month! They also used the solution to process auction items at the organization’s recent gala, which raised more than $40,000. (For this event, staff used Web 2.0 to manage online giving, which was a huge success.)
“Every year we use the database more and more,” said Janet Hiatt, vice president of development. “It’s so user-friendly, and ‘instant message’ support is so convenient - the chat feature makes it so easy to contact the support team when we need to.”
School on Wheels staff have built stronger relationships with donors and better engaged board members with eTapestry. Executive Reports has been especially useful; board members can personally call, write, or email donors to thank them for their gifts. Plus, staff can update the records with information about why each donor supports School on Wheels, how they got involved, and more, and they can quickly identify donors who have lapsed or downgraded so that the board can ask for their continued support. They say it’s a great way to engage board members in the fundraising process and keep valuable information about donors in one place, all while retaining and even upgrading donors.
Staff recently purchased the Benchmark reporting tool to help assess how they are doing in terms of donor retention and acquisition throughout the year. This way, they can gauge performance quarterly and make necessary adjustments to their fundraising plans. In addition, they will use the data to apply for grants since potential funders want to see actual program assessments rather than anecdotal stories. They are looking forward to using benchmark reporting to be able to show black-and-white, concrete ways their programs have been successful over the past five years since using eTapestry, in order to secure those valuable grants.