By using Blackbaud peer-to-peer solutions, Ronald McDonald House Charities® of Austin and Central Texas was able to expand from the participant-only model to include teams and individual fundraisers. The event now raises a third of its revenue from peer-to-peer fundraising and went from raising $50,000 in the first year to raising more than $250,000 in the fifth year. Participation has grown from 400 individuals to more than 3,000 over those five years as well. Individual and team fundraising contributes more than $100,000 in donations, and RMHC of Austin and Central Texas is able to focus on identifying larger potential donors from peer-to-peer campaigns, helping to support future growth. Compared to the steadily increasing donations and huge impact on the Lights of Love 5k, Blackbaud was well worth the investment.