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Frost Valley YMCA

Blackbaud’s Peer-to-Peer Solution Helps Frost Valley YMCA Raise Money Online and Offline

Frost Valley YMCA is a year round outdoor camp, group retreat, and environmental education center located on more than 5,000 acres in the heart of the Catskill Mountains in New York. Frost Valley YMCA raises funds throughout the year to cover the costs of camp for children and families who otherwise would not be able to attend.

Challenge

Because it is a camp, Frost Valley YMCA does not earn income through monthly memberships, so it relies heavily on grants and the fundraising efforts of its donors. In order to support its mission, Frost Valley YMCA wanted to activate and re-engage with board, staff, volunteers, former campers, counselors, and visitors and create a peer-to-peer fundraising program.

Solution

Because Frost Valley YMCA had a small development staff with limited resources, they needed a fundraising solution that would allow it to utilize its supporters to raise money for the camp. In order to do this, Frost Valley YMCA implemented Blackbaud’s peer-to-peer fundraising software that allows participants to reach out to their personal networks to raise funds through personal fundraising pages online.

Results

After implementing peer-to-peer software from Blackbaud, Frost Valley YMCA had a dozen staff members set up personal fundraising pages to test the system. Staff sent their fundraising pages to family members and friends and then tracked the donations. Frost Valley YMCA saw immediate results from the fundraising pages and was able to identify new donors, expand its reach, and receive donations from 25 states.

When Hurricane Irene hit in 2011, it flooded the camp and destroyed one of Frost Valley YMCA’s main lodges. Frost Valley YMCA made a short online video showing the devastation and launched a peer-to-peer campaign asking for cleanup assistance and aid to rebuild the main lodge. Frost Valley YMCA challenged its alumni to raise $75,000 to help cover the cost for the damaged lodge. When donations neared $53,000, one donor, a former camper living in Tokyo, gave $22,000 in order to hit the $75,000 goal. The campaign demonstrated that peer-to-peer fundraising can be used for more than small gifts. In total, Frost Valley YMCA raised more than $110,000 dollars through peer-to-peer fundraising for its hurricane relief campaign.

In 2013, Frost Valley YMCA piloted its first young alumni fundraising campaign. Over forty alumni set up personal fundraising pages and raised between $10,000 and $15,000. This campaign allowed Frost Valley YMCA to reach a younger generation while teaching that same generation how to give.

Since implementing Blackbaud’s peer-to-peer solution, Frost Valley YMCA has raised approximately $571,000 dollars through online giving and offline giving sent in response to personal donation pages.

 
 

Blackbaud (NASDAQ: BLKB) is the world’s leading cloud software company powering social good. Serving the entire social good community—nonprofits, foundations, corporations, education institutions, and individual change agents—Blackbaud connects and empowers organizations to increase their impact through software, services, expertise, and data intelligence. The Blackbaud portfolio is tailored to the unique needs of vertical markets, with solutions for fundraising and relationship management, digital marketing, advocacy, accounting, payments, analytics, school management, grant management, corporate social responsibility, and volunteerism. Serving the industry for more than three decades, Blackbaud is headquartered in Charleston, South Carolina and has operations in the United States, Australia, Canada, Ireland, and the United Kingdom. For more information, visit www.blackbaud.com.

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