After implementing peer-to-peer software from Blackbaud, Frost Valley YMCA had a dozen staff members set up personal fundraising pages to test the system. Staff sent their fundraising pages to family members and friends and then tracked the donations. Frost Valley YMCA saw immediate results from the fundraising pages and was able to identify new donors, expand its reach, and receive donations from 25 states.
When Hurricane Irene hit in 2011, it flooded the camp and destroyed one of Frost Valley YMCA’s main lodges. Frost Valley YMCA made a short online video showing the devastation and launched a peer-to-peer campaign asking for cleanup assistance and aid to rebuild the main lodge. Frost Valley YMCA challenged its alumni to raise $75,000 to help cover the cost for the damaged lodge. When donations neared $53,000, one donor, a former camper living in Tokyo, gave $22,000 in order to hit the $75,000 goal. The campaign demonstrated that peer-to-peer fundraising can be used for more than small gifts. In total, Frost Valley YMCA raised more than $110,000 dollars through peer-to-peer fundraising for its hurricane relief campaign.
In 2013, Frost Valley YMCA piloted its first young alumni fundraising campaign. Over forty alumni set up personal fundraising pages and raised between $10,000 and $15,000. This campaign allowed Frost Valley YMCA to reach a younger generation while teaching that same generation how to give.
Since implementing Blackbaud’s peer-to-peer solution, Frost Valley YMCA has raised approximately $571,000 dollars through online giving and offline giving sent in response to personal donation pages.