Chuck Longfield became Blackbaud's chief scientist in January 2007 and is the founder of Target Software, Inc. and Target Analysis Group, Inc., both now Blackbaud companies. Chuck has extensive experience designing and implementing national as well as international constituency databases that address the fundraising information needs at many of the world's largest nonprofit organizations. In recognition of his accomplishments, Chuck is the recipient of the DMA 2012 Max Hart Nonprofit Achievement Award. Prior to founding the Target companies in 1992, he taught math to middle and high school students. He was honored by FundRaising Success in 2007 with a lifetime achievement award for his contribution to the nonprofit sector. He holds a BA in mathematics and a MEd from Harvard University and has more than 30 years of experience helping nonprofits effectively use technology and information to improve their fundraising performance.
Charitable Giving Trends, Researching Fundraising Practices, Acquisition and Retention
Find Chuck on the web: LinkedIn
Data is gold. But only if you can get to its real value.
Making More of Your Data
Words of Wisdom Part I: An Interview with Chuck Longfield
Words of Wisdom Part II: An Interview with Chuck Longfield
Six Qualities of Passionate Donors
Interview with Chuck Longfield, Blackbaud Chief Scientist — video
Do You Have A Donor Love Meter?
Are You Listening to Your Supporters?
Best Practices for Fundraising Success: Diversifying Giving Channels
Listen to Chuck share his perspective on the challenges of analyzing big data on npVOICES
Sustainers in Focus: Uncovering the Value of Retained Revenue
Chuck is a frequent speaker at Blackbaud’s U.S., U.K. And Australian conferences, the Direct Marketing Association – Non-Profit Federation conferences, the International Fundraising Conference, Institute of Fundraising in U.K., the AFP, Boston University’s NonProfit Management Program, as well as industry and client conferences for APGA, PBS, Unicef, March of Dimes, and KIPP. He speaks on topics ranging from direct marketing, major gift fundraising, matching corporate gifts, and planned giving to international fundraising practices.
Check out Chuck's presentations on SlideShare: www.slideshare.net/cllongfield
Chuck presented The Science of Philanthropy at the 2014 United Nations Social Innovation Summit. Check out the video here.
Chuck encouraged more collaborative fundraising research at the 2014 npNext conference. Watch the video here.
Hear from Chuck as he speaks to the Association of Fundraising Professionals (AFP) about the Blackbaud Index and how nonprofits can use it to benchmark their fundraising performance. Watch the video here.
Learn how Chuck is using smart data to help PBS stations scale proven practices and increase revenue in the CDP video, Featuring Development Professionals in Public Broadcasting.