Richard is responsible for overall strategy and business operations, leading the sales, technology, delivery, analytics, and product management teams. Prior to joining Target Analytics, Richard held a variety of leadership roles in strategy, marketing, technology, and operations. Most recently he was Vice President of Strategy with Equifax, Inc., a global consumer and commercial information provider. He received his MBA from the University of Georgia – Terry College of Business, and holds a BA in English Literature from Wake Forest University.
Direct Marketing, Predictive Analytics, Major Gift Fundraising
Find Richard on the web: Linkedin.
Improving Direct Marketing Response with Online Advertising
Reactivating Lapsed Donors
Definitive Guide to Nonprofit Analytics
Richard speaks on topics such as, predictive analytics, CRM, data management, and integrated multi-channel marketing.
Brave, New Multi-Channel World