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Dragonfly Forest, Inc.

Dragonfly Forest Increases Engagement, Participation, and Fundraising Success with Friends Asking Friends

Dragonfly Forest, Inc., a 501 (c)(3) not-for-profit organization, is committed to offering a year round experience that allows children with Autism and other medical needs the opportunity to have fun and be kids in a safe and loving environment.

Challenge

Dragonfly Forest was getting interest from kids who wanted to help raise money to send other kids to camp.

With limited staff and a technology-focused younger generation willing to fundraise on its behalf, Dragonfly developed the Young Friends of the Forest program.

The organization needed to deliver an infrastructure to help program participants be successful.

Solution

Friends Asking Friends provided Dragonfly the infrastructure to enable Young Friends of the Forest to seek donations from their network and raise money online.

Friends Asking Friends, because is effectively enables constituents to reach out and seek the support of others, was one of the primary reasons the organization purchased Blackbaud Sphere.

The ease of use, for both the organization and independent fundraisers, made the selection of Friends Asking Friends simple. Dragonfly needed to address the needs of kids, and Friends Asking Friends was easy to learn, easy to use, and effective.

Friends Asking Friends would also provide Dragonfly a platform for growth. With Friends Asking Friends the organization can quickly add events as necessary.

Results

Approximately 150 Young Friends of the Forest participants have collectively raised $10,000 to send kids to camp.

In less than two weeks, Dragonfly’s “Get Piggy With It” fundraiser, a Friends Asking Friends powered campaign, has already raised more than half the previous year’s total. The organization is using Friends Asking Friends to set up teams and motivate fundraisers. It expects to far exceed the 2012 campaign goal.

To date, more than twice as many people have signed up to “Get Piggy With It”.

 
 

Blackbaud (NASDAQ: BLKB) is the world’s leading cloud software company powering social good. Serving the entire social good community—nonprofits, foundations, corporations, education institutions, and individual change agents—Blackbaud connects and empowers organizations to increase their impact through software, services, expertise, and data intelligence. The Blackbaud portfolio is tailored to the unique needs of vertical markets, with solutions for fundraising and relationship management, digital marketing, advocacy, accounting, payments, analytics, school management, grant management, corporate social responsibility, and volunteerism. Serving the industry for more than three decades, Blackbaud is headquartered in Charleston, South Carolina and has operations in the United States, Australia, Canada, and the United Kingdom. For more information, visit www.blackbaud.com.

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