Social Media Influencers Analytics Software

Harness the power of social media data with Blackbaud™ social analytics software.

Drive engagement with social media analytics insights.

With Blackbaud, you can see what people in your email file are saying on social media and help identify who is influential to improve targeting and increase engagement. Understand what motivates your constituents, so you can create stronger campaigns that drive action for your cause.


High-impact organizations choose Blackbaud social media analytics software.
Explore these stories and more in our customer story showcase.

Use the power of social media analytics to reach more people.

Social influencers can bring tremendous attention to your campaigns, reach new audiences, and shape important conversations with their dedicated followers

  • Reach new audiences through social influencers, and shape important conversations with their dedicated followers to bring tremendous attention to your campaigns
  • Identify your supporters who have large followings, post often, and generate activity on social media
  • Empower your supporters who are most active on social media to share your best content to drive awareness, signatures, RSVPs, or donations around your campaigns

Take immediate action.

By listening to what your audience is saying on social media, your organization can understand which issues resonate with them and why.

  • See what supporters are saying and sharing on social media in relationship with your programs so that you never miss an engagement opportunity
  • Set up customized searches to track your supporters' interests and be alerted when they are talking about a topic related to your cause or organization
  • Reply to key social mentions on Twitter®, Facebook® or email through automated processes or individually

Send personalized messages at scale.

Get to know the social side of your audience so that you can segment your communications with social media analytics data and increase conversions.

  • Export social data back into your database, including social mentions, social handles, and influence, among many others
  • Create highly segmented lists and send to Blackbaud Luminate Online with one click
  • Target supporters with emails, tweets, and Facebook ads via Custom Audiences with real-time automation

Ready to learn more?

Contact us today to learn more about Blackbaud's


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