Online Fundraising and Marketing Automation
Engage more. Raise More. Blackbaud Luminate Online®.
Here are just a few organizations using Blackbaud Luminate Online for online fundraising, nonprofit marketing automation, & improving engagement.
Read these stories and more in our customer story showcase.
Dynamic Email Campaigns
Manage effective email marketing campaigns every step of the way—from creation and testing to targeted delivery and follow-up.
- Get more from interacting with your donors and supporters by sending personalized messages and content tailored specifically to their interests
- With our push-button marketing automation for nonprofits, you can create automated welcome series when new supporters join your cause; messages personalized with their interests are four times more likely to convert a supporter to a donor
- Leverage our powerful action-based reporting and A/B testing to tailor and tweak your email campaign to get the best results possible
Create web pages and campaign microsites to support your online fundraising and supporter engagement campaigns.
- Customize pages with personalized or members-only content quickly and easily
- Expand your reach with unlimited landing pages that allow you to create multiphase campaigns and support your creative wishes
- Engage your donors like you never have before with interactive quizzes
Take your online fundraising game to the next level with campaigns based on prospect data, easy-to-use online fundraising tools and donation forms, and best practices in security and technology.
- Create, build, maintain, and grow a powerful sustaining campaign—one of the most important trends in nonprofit engagement & fundraising
- Personalize dynamic donation forms with your supporters' contact information and previous donation amounts, so you don't leave money on the table
- Rest easy knowing your donation forms include Blackbaud Merchant Services™, providing world-class security; plus, with our Credit Card Updater option, you don't lose money when your sustainers credit cards change or expire